Theory.

Audience

Uses and gratifications theory
-Explain how we 'use' the media and what pleasures we receive.

Hypodermic Needle Theory
- early theory that suggests we are injected with ideas that we believe to be true.

Narrative:
Todorov - 3 parts to a narrative (equilibrium, disruption, resolution)
Propp - Character types (hero, villain, princess, donor, helper etc)
Levi Straus - binary opposites - narratives feature conflicts between opposing forces (good/ evil)
Barthes - narratives involve enigmas - questions/ puzzles to be solved by the audience.